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Chuanlan Liu Biography

Research Interests

• Consumer experiences

• Digitalization in the retailing and fashion industries

• Sustainability in fashion production and consumption

• Fashion brand and branding

• Entrepreneurship in fashion

Extramural Grants

Lang, C., Liu, C., & Xia, S. (2019-2020). Cotton Technologies and Innovations- Applied Learning Activity of Cotton for students in Textiles, Apparel Design and Merchandising In (Vol. $48,675). Louisiana State ¾Å¾Å¸£ÀûÍø: Cotton Inc. 

Liu, C. (2017-2020); McRoberts, L. B. & Liu, C. (2016-2017) Promoting Global Adoption of Grade 3 Alligator Skins: From Marsh to Market (Requested: $125,098.00; Granted: $125,098.00). Baton Rouge, LA: Louisiana Alligator Advisory Council. 

Liu, C. (2016-2020); McRoberts, L. & Liu. C. (2015-2016) Enhancing and Expanding Digital Apparel Product Development Using CAD System and Fabric Printer (Requested: $250,000.00; Granted $213,438.00), Louisiana State ¾Å¾Å¸£ÀûÍø, Baton Rouge: Louisiana State Board of Regents

Chen, Y.-S., Liu, C., D'Agostino, C. F., & Lang, C. (2017-2019). Enhancing and Expanding Entrepreneurship in Creative Industries Using the Fully Automated Knitting Production System (Requested: $242,800.00; Granted $130,000). Louisiana State ¾Å¾Å¸£ÀûÍø, Baton Rouge: Louisiana State Board of Regents.

McRoberts, L., & Liu, C. (2015-2016). Promoting Global Adoption of grade 3 Alligator Skins: From Marsh to Market (Vol.). Baton Rouge, LA: Louisiana Alligator Advisory Council, $60,983 funded

McRoberts, L., & Liu, C. (2012-2014). Promoting Global Adoption of grade 3 Alligator Skins: From Marsh to Market (Vol.). Baton Rouge, LA: Louisiana Alligator Advisory Council, $124,889 funded

McRoberts, L., Liu, C. & Welker, D. (2013). Creative Cotton Consciousness & Applied Learning Design and Merchandising Students, Cotton, Inc. $35,350.

Wang, L., & Liu, C. (2011-2015). Flood hazard resiliency and accessibility of retail infrastructure in New Orleans, Louisiana State ¾Å¾Å¸£ÀûÍø, Baton Rouge: Louisiana State Board of Regents, $76,000 funded

Courses Taught

• TAM 3043 Apparel Merchandising Strategies and Assortment Planning
• TAM 3040 International Field Study in Textiles, Apparel Design and Merchandising
• TAM 4046 Advanced Topics in Apparel Merchandising (3)
• TAM 7031 Social-Psychological Theories of Dress, Appearance and Fashion
• TAM 7036 Apparel Merchandising and Global Expansion
• TAM 7037 Consumer Behavior in the Apparel Merchandising Environment
• TAM 7043 Seminar: Textiles, Apparel Design and Merchandising 
• TAM 7056 Fashion, Luxury and Lifestyle Brands
• TAM 7090 Research Methods in Textiles, Apparel and Merchandising
• TAM 7091 Independent Reading and Research in Textiles, Apparel and Merchandising

Publications

2026

Zhao R, Liu C (2026), ". Research Journal of Textile and Apparel, Vol. ahead-of-print No. ahead-of-print. 

Zhang, Y., & Liu, C. (2026). . Journal of Theoretical and Applied Electronic Commerce Research, 21(3), 74. 

2025

Zhao, R. & Liu, C. (2025) , Sustainability 17 (23), 10878

Wei, N., Liu, C., & Qin, X. (2025).. Fashion Practice, 1–31. 

Liu, S., & Liu, C. (2025).. Journal of Fashion Marketing and Management. 

Huang, X., Liu, C., Wang, J., & Zheng, J. (2025). Journal of Theoretical and Applied Electronic Commerce Research, 20(2), 141. 

Zhang, Y., Liu, C. and Xia, S. (2025), ", Journal of Electronic Business & Digital Economics, Vol. ahead-of-print No. ahead-of-print. 

Wu, Y., Liu, C., Liang, H., & Cui, R. (2025). Fashion Practice, 1–31. 

Zhang, Y., Liu, C., & Lang, C. (2025). . Journal of Marketing Analytics, 13(1), 128-144. 

Haque, M.N., Lang, C., Liu, C. (2025).In: Muhammad Sayem, A.S., Goswami, P. (eds) SDG 12 and Global Fashion Textiles Production. SDGs and Textiles. Springer, Singapore. 

2024

Zhang Y, Liu C. Journal of Theoretical and Applied Electronic Commerce Research.( 2024); 19(1):654-670

Zhang, Yanbo, Chuanlan Liu, and Chunmin Lang. Journal of Marketing Analytics (2024): 1-17

Xia, S., & Liu, C. (2024). Clothing and Textiles Research Journal, 0887302X241300441. 

Xia, S., Liu, C., Zhang, Y., & Cameron, B. (2024). Applied Sciences (2076-3417), 14(11), 4604. 

Zhang, Y., Liu, C., & Xia, S. (2024). Research Journal of Textile and Apparel, ahead-of-print(ahead-of-print). 

Wang, Z., Liu, C., & Li, Z. (2024). Journal of Theoretical and Applied Electronic Commerce Research, 19(4), 3584-3605. 

Wei, N., & Liu, C. (2024). . Ceramics: Art and Perception, (122), 116–121. 

Liu, S., Liu, C., & Lang, C. (2024). Sustainability (2071-1050), 16(11), 4733. 

 

2023

Liu, C., Xia, S., & Lang, C. (2023). Journal of Fashion Marketing and Management: An International Journal.

Liu, C., Xia, S., & Lang, C. (2023). Sustainability, 15(10), 8137.

Liu, C., Bernardoni, J. M., & Wang, Z. (2023). . Sustainability, 15(10), 8213.

Lang, C., & Liu, C. (2023). Journal of Fashion Marketing and Management: An International Journal, 27(1), 118-137.

Liu, C., Xia, S., & Lang, C. (2023). Sustainability, 15(10), 8137.

Zhang, Y., Liu, C., & Lyu, Y. (2023). . Sustainability, 15(11), 8447.

Wang, Z. & Liu, C. (2023). , Sustainability 2023, 15(16), 12238; 

Liu, S., Lang, C., & Liu, C. (2023). , Journal of Consumption and Production.

Tian, G., Cui, R., Liu, C., & Hu, X (2023). Natural Dyeing with Madder: Exploring Traditional Techniques and Color Characteristics. Fibres & Textiles in Eastern Europe.

2022

Liu, C., Xia, S., & Lang, C. (forthcoming). Consumer coping with Covid-19: An exploratory study of clothing consumption shifts and the effect of consumer resilience, International Journal of Fashion Marketing and Management, in press.

Xia, S., & Liu, C. (2022). Applying Machine Learning to Study The Marketing Mix's Effectiveness in A Social Marketing Context: Fashion Brands’ Twitter Activities in the Pandemic, International Journal of Business Analytics, 9 (6). DOI: 10.4018/IJBAN.31341.

Liang, Y., Rangineni, S., and Liu, C. (2022), Fashion or Function: Examining Consumers' Perceived Values of Mass-Customized Menswear via a Content Mining Approach, International Journal of Business Analytics (IJBAN) 2022 Vol. 9 Issue 6, Pages 1-18. DOI: 10.4018/IJBAN.313429

Lang, C. and Liu, C. (2022). Fashion entrepreneurial self-efficacy: Development and validation of a domain-specific scale. International Journal of Fashion Marketing and Management, DOI 10.1108/JFMM-05-2021-0111

2021

Liu, C., Xia, S., & Lang, C. (2021). Clothing Consumption during the COVID-19 Pandemic: Evidence from mining tweets. Clothing and Textiles Research Journal, 39(4), 314-330.

Hasan, M. N. U., Liu, C., & Ahmed, B. (2021). Organic cotton clothing purchase behavior: A comparative study of consumers in the United States and Bangladesh. Textiles, 1(2), 376-386.