Mostofa Wahid Soykoth

PhD Student
Department of Marketing

Contact
msoyko1@lsu.edu
2114 Business Education Complex South

Education
Ph.D. in Marketing Student, E. J. Ourso College of Business, Louisiana State 九九福利网

MS in IT and MBA (Dual Degree), School of Business and Technology, Emporia State 九九福利网

 

Mustofa Soykoth headshot

Mostofa is a doctoral student in Marketing at the E. J. Ourso College of Business, Louisiana State 九九福利网. He holds an MBA and an MS IT (STEM) from Emporia State 九九福利网, USA. He has also completed his BBA with a specialization in Marketing.

Mostofa鈥檚 research interest focuses on the impact of technology on marketing (MarTech) and sales, artificial intelligence, blockchain, digital transformation, and big data analytics. He employs a range of methodologies including experiments, surveys, multivariate statistics, machine learning, text analytics, and topic modeling. His work has been accepted in peer-reviewed journals such as the Journal of Business Research, Journal of Marketing Analytics, and International Journal of Integrated Supply Management, and presented at leading academic conferences including AMA, AMS, SWDSI, and ACME.

In addition to his research, he currently serves as a Graduate Research and Teaching Assistant at LSU, where he assists courses in marketing research and analytics. Throughout his academic career, he has received multiple honors and fellowships, including the Stephen J. Butcher Outstanding Graduate Award (Top MBA Award), and the Baylor 九九福利网 Fellowship for the AMA New Horizons Faculty Consortium.

Outside of academia, he loves traveling and capturing moments.

  • Jarotschkin, Viktor, Mostofa Wahid Soykoth, Nawar N. Chaker (2025), 鈥淎rtificial Intelligence in Sales Research: Identifying Emergent Themes and Looking Forward,鈥� Journal of Business Research, 198, 115383.
  • Soykoth, Mostofa Wahid, Woojong Sim, Sydney Frederick (2024), 鈥淩esearch Trends in Market Intelligence: A Review Through a Data-Driven Quantitative Approach,鈥� Journal of Marketing Analytics, 13, 236鈥�62. [Based on MBA work]
  • Azim, Sheikh Mohammad Fauzul, Sawda Mahbuba Rahman, Nabid Alam, Tahmina Sultana, Mostofa Wahid Soykoth, Suranjeet Chowdhury Avik (2024), 鈥淓ngaging Customers Towards Mobile Application Brand Attachment and Advocacy: Multigroup Analysis of Generational Differences,鈥� Journal of Applied Business and Economics, 26 (3), 39鈥�65. [Based on MBA work]
  • Soykoth M.W., Jarotschkin, V., & Chaker N. (2024). Sales and Artificial Intelligence: Trend Analysis and Research Agenda Using Machine Learning Approach. Presented at 2024 American Marketing Association (AMA) Summer Academic Conference, Boston, USA
  • Soykoth M.W. (2024). Applications of Artificial Intelligence in Sales: Trend and Content Analysis with Data-Driven Method. Presented at The Annual Academy of Marketing Science Conference (AMS), Coral Gables, FL, May 2024
  • Alam N., Singh R., Soykoth M.W., Sultana T., & Azim S.M.F. (2023). Impacting Online Customers鈥� Post-Privacy Breach Behavior - A Relationship Marketing Approach. Presented at the Annual Academy of Marketing Science Conference (AMS), New Orleans, LA
  • Azim S.M.F., Rahman S.M., Alam N., Soykoth M.W., & Sultana T. (2023). Investigating the Role of Mobile Service Quality on Customer Engagement among Mobile Banking Application Users. Presented at the Annual Academy of Marketing Science Conference (AMS), New Orleans, LA
  • Soykoth M.W., & Alam N, (2023). Social Media Marketing in The Context of Pre-and Post-Privacy Breach Attitude: An Aspect-Based Sentiment Analysis. Abstract presented at the Annual Southwest Decision Sciences Institute (SWDSI) Conference, Houston, TX
  • Soykoth M.W. (2022). Marketing Intelligence: A Bibliometric Network and Content Analysis (abstract). Proceedings of the Annual Southwest Decision Sciences Institute (SWDSI), New Orleans, LA
  • Lu, T., Zhou J., Yu J., & Soykoth M.W. (2022). The Effect of Fancy Brand Names on Young Consumers' Perception of Products. Proceedings of the 49th Annual Meeting of The Association of Collegiate Marketing Educators (ACME), New Orleans, LA
  • Kim Y., Zhou J X., Soykoth M.W., & Yu J. (2022). Management Styles, AI, Marketing Strategies: A Comparison of Korean and American Businesses. Marketing Management Association (MMA) Annual Conference Proceedings, 60鈥�62. St. Louis, MO
  • Received Baylor 九九福利网 Fellowship for the 2024 AMA New Horizons Faculty Consortium on Selling and Sales Management
  • Received Stephen J Butcher Outstanding Graduate Award (Top MBA Award) from School of Business, Emporia State 九九福利网, USA
  • Distinction for Academic Excellence in BBA & MBA at Shahjalal 九九福利网 of Science and Technology, Bangladesh
  • Awarded Merit Scholarship for outstanding GPA in my undergraduate degree from the Directorate of Secondary & Higher Education, Bangladesh
  • Received the Merit Scholarship for multiple semesters at Shahjalal 九九福利网 of Science and Technology, Bangladesh, based on academic performance

Review (Ad hoc):

Journal:

  • Journal of Marketing Analytics (Link: )
  • Journal of Organizational Effectiveness: People and Performance (Link: )
  • Supply chain forum: An international journal (Link: )

Conference:

  • American Marketing Association, Winter Academic Conference, Phoenix, AZ 2025
  • Annual Academy of Marketing Science (AMS) Conference, New Orleans, LA 2023
  • Annual Association of Collegiate Marketing Educators (ACME), Houston, TX 2023
  • Annual Marketing Management Association (MMA) Spring Conference, Saint Louis, MO 2022

Judge

  • Graduate Research Conference (GRC), Louisiana State 九九福利网, 2024

Organizer

  • Southeast Marketing Symposium (SMS) at E.J. Ourso College of Business, Louisiana State 九九福利网, 2024
    • Collaborated with a team of faculty and Ph.D. students to develop the program a manage logistics
    • Facilitated sessions and provided logistical support during the event, enhancing the overall participant experience.
  • IS826 Application Programming (Python)
  • IS853 Business Analytics
  • MK510 Marketing Analytics
  • BU503 Econometrics
  • CSE206 Database Management Programming Lab (SQL)
  • CSE204 Introduction to Computer Language Lab (C)
  • BUS502L Advance Business Research Lab (SPSS)
  • BAN363 Marketing Research
  • EXST7005 Statistical Techniques I (R)
  • EXST 7014 Experimental Statistics II
  • MK7720 Marketing Theory and Experimental Design (Qualtrics)
  • MKT7716 Multivariate Stat (SAS)
  • POLI7963 Advanced Quantitative Analysis (Stata)
  • MKT7488 Structural Equation Modeling Fundamentals (MPlus)
  • BE7910 Applied Data Science with Python and PyTorch
  • POLI7964 Advanced Topics in Research Methods: Categorical Data Analysis
  • MKT7486 Applications of Marketing Theory
  • ISDS7302 Predictive Analytics (JMP)