Yizhou (Tyreal) Qian

Associate Professor

PhD: Sport Management, ¾Å¾Å¸£ÀûÍø of Georgia

Master's Degree: Sport Event Management, Shanghai ¾Å¾Å¸£ÀûÍø of Sport

Bachelor's Degree(s): English Literature, Xiamen ¾Å¾Å¸£ÀûÍø of Technology

2131 Huey P. Long Field House
Louisiana State ¾Å¾Å¸£ÀûÍø
Baton Rouge, LA 70803
O: (225) 578-2904

EMAIL PROF. QIAN

Curriculum Vitae

 


Yizhou Qian

 

Dr. Yizhou Qian (pronounced YEE-joh CHI-en; go by Dr. Q) is an Associate Professor of Sport Management. His research addresses problems at the intersection of service marketing and digital communication with a focus on the esports and sports industries. He also leverages applied artificial intelligence and machine learning, particularly large language models for natural language processing and large multimodal models for computer vision, to analyze user-generated content across physical and digital platforms, offering novel perspectives on consumer behavior in today's interconnected environments.

So far, Dr. Qian’s research has been published in academic journals including Journal of Business Research, Journal of Retailing and Consumer Services, Telematics and Informatics, Sport Management Review, European Sport Management Quarterly, Communication and Sport, International Journal of Sports Marketing and Sponsorship, International Journal of Sport Communication.

Dr. Qian also serves on the editorial board for the International Journal of Sports Marketing and Sponsorship, Communication & Sport, and Journal of Electronic Gaming and Esports.

Qian, T.Y., Gong, H., & Xu, C. (2026). Sports, politics, and social media: A Human-AI collaborative analysis of consumer reactions to Trump’s break 50 appearance. Journal of Retailing and Consumer Services, 88, 104520.

Qian, T.Y., *Li, W., Gong, H., Seifried, C., & Xu, C. (2025). Experience is all you need: A large language model application of fine-tuned GPT-3.5 and RoBERTa for aspect-based sentiment analysis of college football stadium reviews. Sport Management Review, 28(1), 1-25.

Qian, T. Y., Matz, R., Luo, L., & Xu, C. (2022). Gamification for value creation and viewer engagement in gamified livestreaming services: The moderating role of gender in esports. Journal of Business Research, 145, 482-494.

Qian, T. Y. (2022). Watching sports on Twitch? A study of factors influencing continuance intentions to watch Thursday Night Football co-streaming. Sport Management Review, 25(1), 59-80.

2024 Google Cloud Research Credits Program. Proposal request in the amount of $ 5,000, $ 5,000 Funded (November 2024).

2020 SMA Research Grant. Proposal request in the amount of $1,000, $1,000 Funded (November 2020).

SEC Faculty Travel Grant. Proposal request in the amount of $2,000, $2,000 Funded (June 2020).